Posts tagged Entertainment
Celebrity endorsements matter, but only if you're SMART about it

“Not all celebrity endorsements are created equal. Some make a difference at the margins, and others can be wildly counterproductive to building your base of support. The reality is that despite people saying all the time that they hate celebrities weighing in on politics, or telling them how to think...celebrities have influence” Stephen Kent

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Bob Iger and the hollow capitalism of Disney - Washington Examiner Magazine

But the reign of Bob Iger wasn’t without hiccups. Disney has found itself at the center of one controversy after another in its bid to reclaim relevance, ranging from high-profile attacks by the likes of Bernie Sanders over worker pay and the unionization of park employees to the waning brand credibility of ESPN as an objective source for sports news.

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